Branding Projects

Trillion is a branding company which designs intelligently beautiful brands. Our creative branding team can help put together a full branding program for your business. Preview some of Trillion's favorite corporate brand design work and learn more about each project.

Branding Company Examples:

Homepage Design for Financial Services Firm
The Challenge: A Brand Built for High-Net-Worth ClientsAfter rapid growth, a lower-cost investment advisor had evolved into a wealth management practice and needed a digital presence that signaled security, expertise, and elevated status to an affluent audience.Rebalance had grown from a lower-cost investment advisor into a wealth management practice serving individuals with $1M or more in assets.A Website Designed to Cultivate TrustTrillion designed a brand-new website that expressed an established, trustworthy, and elevated identity. Trillion introduced a richer, earthier color palette, refined typography, and tactile textures, rewrote all content to lead with client benefits, and created bespoke illustrations and artwork. Trillion also streamlined navigation, optimized for mobile, and emphasized the firm's deep bench of expert financial advisors.
Rebalance Website DesignBranding, Website
A homepage design showing an image of NY Penn Station's busy interior.
Organizing a Wealth of Content Into an Intuitive Digital ExperienceThe firm needed a website that could house a wealth of information while making it easy for clients to find the right attorney, service, or resource. The challenge was meticulous planning and taxonomy, connecting attorney bios, practice areas, and articles so related content surfaced naturally across the site.Kaufman Borgeest & Ryan is a national law firm with nine offices and more than 130 lawyers serving clients nationally and internationally.Website Design, Taxonomy, and DevelopmentTrillion designed and built a website with a carefully planned taxonomy so that an attorney bio links to the articles they have written and their practice areas of expertise, making relevant information and lawyers easy to find across several factors.Features included unique mobile and desktop experiences, over 130 detailed attorney profiles with dynamic connections to other pages, vast practice area and practice group integration, and custom micro-animations and parallaxing. Homepage video, photography, carefully written content, and a strong brand presence made the finished site impressive, effective, and relevant. The project earned a Web Excellence Award.
KBR Law Firm Website DesignBranding, Website
AIChE-Foundation-10-Year-Anniversary-Conference-logo-design
Increasing Brand Awareness Through an Anniversary CampaignAs the AIChE Foundation approached its 10th anniversary, a significant portion of its professional community remained unfamiliar with the Foundation's mission and impact. The challenge was to introduce the Foundation clearly, inspire engineers to get involved, and strengthen connections with existing supporters by reinforcing a shared sense of purpose.The AIChE Foundation is the philanthropic arm of the American Institute of Chemical Engineers, supporting programs that advance the safe and responsible practice of chemical engineering.Anniversary Campaign Branding and Visual Identity DesignTrillion created a memorable 10th-anniversary logo and supporting visual system that complemented the AIChE organization brand while giving the Foundation a clearer, more distinct presence. This included secondary fonts, a refined color palette, and graphic patterns that helped quickly identify the Foundation and its anniversary initiatives.Messaging across campaign materials was kept concise and intentional, using clear headlines, statistics, and bullet points to highlight accomplishments and donation opportunities. The anniversary branding was applied across fundraising efforts, advertising, and digital and in-person events.
10 Year Anniversary Campaign Branding for the American Institute of Chemical Engineers FoundationBranding, campaign, Event Branding, Invitations
The cover of the Martha's Vineyard Museum campaign brochure.
Branding a Campaign for a Divided AudienceThe museum wanted to engage both year-round residents and seasonal visitors with one sophisticated campaign. It needed a case for support that could double as a conversation piece and tie into its centennial celebration.Martha's Vineyard Museum, a century-old historical and cultural institution devoted to the island's heritage, came to Trillion for branding and a case for support ahead of its capital campaign.Creating the Branding and Case for SupportTrillion developed the campaign branding and a case for support brochure with a sophisticated look that put the island's community and stories front and center. Working closely with Heller Fundraising Group, the design invited readers to see themselves as part of the museum's continuing story. Trillion also created a series of campaign-themed templates, including inserts and stationery, for the fundraising staff to update as needed.ResultsThe capital campaign brochure was well-received by key campaign stakeholders. Many major gifts were pledged during the campaign's quiet phase, giving the museum an excellent start toward its $16 million fundraising goal.
Martha’s Vineyard Museum Capital Campaign BrochureBranding, Brochure, Capital Campaign
Homepage design for a recovery services website serving New Jersey residents.
The Challenge: Making Vast Resources Easy to NavigateA recovery services nonprofit needed a website redesign that streamlined a vast amount of information so its varied visitors could quickly find the help they need.Prevention Links is a recovery services organization connecting people in New Jersey to life-changing resources that combat the negative impacts of drugs, violence, and inadequate educational and health institutions.A Warm, Branded, Easy-to-Manage WordPress SiteTrillion started with a full audit of the existing website, including web traffic analysis and interviews with leadership, staff, and clients. Building on the purple hue synonymous with the brand, Trillion expanded the color palette and added hand-done illustrations and textures to emphasize warmth, then organized content for intuitive navigation with a self-selector feature and a staff-updatable event calendar. The custom WordPress build lets staff create pages by dragging and dropping branded modules and updating text and photos.
Prevention Links Website RedesignBranding, Website
Newark Academy institution website design showing 6 phones with the mobile website design
A Website Built to Carry a Capital CampaignThe school's most ambitious campaign needed a digital home that could tell its story and make its priorities clear. The site had to create an emotional connection while staying consistent with the school's established and anniversary branding.Newark Academy, one of America's oldest private schools, set out to raise $30 million to strengthen the three pillars of its education through its most important capital campaign to date.Designing the Capital Campaign WebsiteTrillion designed and built a website that mirrors Newark Academy's established branding and its 250th anniversary campaign identity. Full-screen video, large photography, and a scrolling timeline carry the story of the school's impact and need, while the design strategically highlights each campaign priority. A dedicated area for donor stories and news shows supporters the direct impact of their giving.
Private School Capital Campaign Website Design for Newark AcademyBranding, Capital Campaign, Website