Our Work: Branding Archives

Rebranding a Growing Music SchoolSuccess and expansion often mean a brand needs to grow up with the business. So i Heard Music was ready to open additional locations and needed a refreshed brand and website to support that growth. The challenge was to capture its fun, tech-savvy teaching style in a cohesive identity.So i Heard Music is a Millburn, NJ music school that teaches kids through technology and a cool-factor curriculum.Brand Strategy and a Redesigned WebsiteTrillion interviewed staff, parents, and students to get a clear perspective on So i Heard Music, then defined the brand strategy, language, and messaging. Trillion created a new logo, visual identity, photography, and website that support the school's fun, cool, and tech-savvy vibe. The redesign included an integrated trial lesson sign-up that makes registration and payment effortless and automated.

So i Heard Music’s Rebrand & Website RedesignBranding, Website

Refreshing a Brand to Mark a Milestone YearTo commemorate its 20th year in operation, the organization needed a refreshed brand that would carry it into a new chapter. The challenge was to modernize a recognizable identity without losing the distinctive features its community already knew.The Newark Downtown District is a special improvement district dedicated to revitalizing downtown Newark, New Jersey, the largest city in the state, and improving the economic viability of its central business district.Visual Identity Refresh, Logo Modifiers, and Brand GuidelinesTrillion refined and modernized the organization’s logo while respecting the mark’s distinctive features, then created logo modifiers for several of its most important programs, including the farmers market, walking club, and 20th anniversary.Trillion also built additional marketing material templates and a brand guideline so the internal marketing department could design future materials with consistency. The work earned a GDUSA American Graphic Design Award.

Newark Downtown District Brand RefreshBranding, Logo

The Challenge: A Visual Identity That Matches the ReputationEarly childhood education is changing, and a trusted school's brand has to keep pace with the reputation it has earned. The school needed an updated visual identity that better aligned with its prestigious standing and the growth and caring environment it offers.The First Presbyterian Church Nursery School, founded in 1952, offers a non-sectarian program for children of the downtown New York City community and follows the Reggio Emilia educational philosophy.The Solution: A Hand-Drawn Identity Rooted in GrowthTrillion worked with the school's staff to develop a new visual identity that evokes growth and a caring environment. The team created a hand-drawn tree logo built from the school's name, along with a construction paper illustration featuring the city landscape. Trillion also designed a stationery system, marketing materials, and a recruitment table cover.

First Presbyterian Church Nursery School RebrandingBranding, Folder, Illustration, Logo, Stationery

Logo Design and Brand Identity WorkThis gallery brings together a selection of Trillion’s logo design work. A strong logo is the starting point of a larger brand identity, and these marks show the range of identities Trillion has created across industries. Each one is part of a complete brand development process, from strategy through the full system that extends well beyond the logo itself.

Logo Design ExamplesBranding, Logo

Branding a Portfolio of Restaurant ConceptsA hospitality group launching multiple concepts needs a distinct brand for each one. Hells Kitchen Hospitality Group needed memorable logos developed as new restaurants and bars came to life. The challenge was to give every location its own identity while working within one group.Hells Kitchen Hospitality Group buys, develops, and launches new restaurant and bar concepts across New York City.A Unique Logo for Every EstablishmentAs the group bought, developed, and launched new concepts, Trillion was brought in to develop logos for each establishment. Working closely with the partners at HKH, Trillion developed memorable brands for each unique New York City location. As a restaurant logo designer, Trillion gets involved early while a restaurant is still in construction to develop a distinct look.

Hells Kitchen Hospitality Restaurant BrandingBranding, Logo

Education Private School Fundraiser Poster

Building a Memorable Look for an Annual FundWhen the fundraising board refocused its message around the school's guiding 4C's, Critical Thinking, Courage, Creativity, and Citizenship, it needed a memorable look for The Fund for LREI that could carry across a range of materials.Little Red School House and Elisabeth Irwin High School (LREI) is a New York City independent school guided by its 4C's: critical thinking, courage, creativity, and citizenship.Annual Fund Identity and Campaign MaterialsTrillion developed a suite of icons representing each of the 4C's and created materials focused on one or all of them, including postcard mailers, posters, stickers, bookmarks, stationery, and a business reply envelope.

LREI Annual Fund CampaignBranding, Brochure, Fundraising Campaign, Print Mailing Design

The Challenge: Bringing an Artisan Product to MarketA family olive grove evolving into a gourmet brand needed an identity and packaging that conveyed its care and quality. The brand had to carry the product's exquisite attention to detail from the grove through to the shelf and online store.Twelve Letter Company produces gourmet olive oil from a family owned olive grove in the small, historic village of Koukounara, Greece.The Solution: Full Brand and E-Commerce SystemTrillion developed the brand strategy, logo design, and identity design, along with gourmet food package design, collateral materials, and a responsive e-commerce website.

Twelve Letter Company BrandingBranding, Logo, Package Design, Signage, Stationery, Website

Theater company branding and poster design

Branding a Full Season of ShowsA theater's marketing team needs consistent creative direction and distinct branding for every show in a season. That means building a visual identity for each production and managing the marketing, advertising, and direct response materials that promote it.When Paper Mill Playhouse was searching for a creative director for its theater marketing department, it hired Trillion to provide ongoing creative direction and graphic design support, starting with the 2015-2016 season.Show Identities and a Full Suite of MaterialsTrillion created the visual identity for each show in the season, including A Christmas Story the Musical, The Bandstand, West Side Story, and Pump Boys and Dinettes. Trillion handled the creation and management of the materials that promote the shows, including identity design, postcards, posters, out-of-home signage, static and animated web banner ads, brochures, custom illustrations, promotional materials, and video graphics.

Paper Mill Playhouse Theater Poster Design & Show BrandingAdvertisement, Branding, Illustration

Marking a Milestone With a Branded IdentityA private equity firm reaching a major milestone wanted a commemorative mark that felt as impressive as the occasion. It also needed to extend cleanly across a full day of investor event materials.Highline Capital Management, a private equity firm celebrating its 20th year in business, hired Trillion to create a special anniversary logo for its annual investor day.An Art Deco Anniversary SystemUsing a sleek silver and black palette, Trillion designed an invitation, save the date card, commemorative book and notebook, and day-of wayfinding signage, all carrying the anniversary logo. Held at Lincoln Center, the materials echoed the venue with an art deco feel, and Highline will use the anniversary logo throughout the year to mark the milestone.

Highline Capital 20 Year Anniversary Logo & BrandingBranding, Event Branding, Logo

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