Marking a Milestone With a Branded Identity

A private equity firm reaching a major milestone wanted a commemorative mark that felt as impressive as the occasion. It also needed to extend cleanly across a full day of investor event materials.

Highline Capital Management, a private equity firm celebrating its 20th year in business, hired Trillion to create a special anniversary logo for its annual investor day.

An Art Deco Anniversary System

Using a sleek silver and black palette, Trillion designed an invitation, save the date card, commemorative book and notebook, and day-of wayfinding signage, all carrying the anniversary logo. Held at Lincoln Center, the materials echoed the venue with an art deco feel, and Highline will use the anniversary logo throughout the year to mark the milestone.

GD USA American Graphic Design Award