The Challenge: A Milestone Concert That Feels Like an Event

A milestone celebration needs a cohesive look that carries from the first invitation to day-of signage. The task was an event branding system for a 20th anniversary outdoor concert with major performers and food from beloved local businesses.

To mark its 20th anniversary, Newark Downtown District staged an outdoor concert headlined by The Commodores and Eric Benét, with a night of entertainment and food from beloved Newark businesses.

The Solution: A Bold Anniversary Look-and-Feel

Using the established Newark Downtown District yellow, black, and bold typography, Trillion designed an event branding look-and-feel for the 20th anniversary concert. The system was applied to a VIP invitation design, a billboard, social media assets for Facebook and Instagram, emails to spread the word, and day-of signage.