Marketing Projects

With our marketing services, Trillion helps businesses large and small with strategic initiatives and efforts that drive business to their door. From social media campaigns to landing pages to email blasts to direct mail pieces, we design and tailor a bespoke marketing plan to suit your business’ needs. Preview some of Trillion’s favorite marketing clients to learn more about each project.

Sierra Rep digital advertising on mobile for Elvis
The Challenge: More Ticket Sales From Smarter AdvertisingThe theater wanted to increase ticket sales and build awareness among travelers and vacationers in the area, after earlier DIY advertising fell short. Trillion was brought in to deliver better results across its full slate of mainstage productions.Sierra Repertory Theatre is an award-winning professional arts organization operating two theaters in California's Gold Country and serving 45,000 patrons each year.The Solution: Campaigns for Every Mainstage ShowTrillion developed a digital campaign for each of the eight mainstage shows, handling planning, design, copywriting, placement, and optimization across Google Display and Meta platforms. Each show's ads ran on its key art for four weeks before opening, then shifted to production photos and video once the show opened, with all metrics tracked and adjusted to maximize effectiveness.ResultsSierra Repertory Theatre saw a 38% increase in sales year over year, its highest ticket sales ever, and a 70% increase in group bookings. For Elvis: The Musical, nearly 50% of tickets sold before opening and the run sold out completely with more than two weeks remaining, a first for the theater.
Digital Advertising Campaigns for Sierra Repertory TheatreMarketing
Two Meta story ads for Music Mountain Theatre's Christmas campaign. The ads feature promotional graphics, with copy reading, "Your home for the holidays!", as well as "Bah, Humbug? Not this year!"
Filling Seats for a Theatre With More Than 30 Shows a YearMusic Mountain Theatre produces more than 30 shows a year along with special events and workshops, but its loyal patrons were aging and many evening productions were not selling out. The challenge was to reach new, younger audiences and grow ticket sales, group sales, and annual subscriptions.Music Mountain Theatre is a Lambertville, New Jersey community theatre that stages live productions, special events, and workshops for local and regional audiences.A Three-Part, Audience-Driven Marketing StrategyTrillion crafted and executed a three-part strategy for the theatre. First, Trillion modernized the branding for the mainstage productions, carrying a more dynamic look across the website, social media, email, and digital ads. Second, Trillion ran hyperlocal Instagram and Facebook ads aimed at younger audiences nearby, supported by billboards and local events. Third, Trillion used deep discounts and a free-ticket giveaway to bring new audiences through the door, then followed up with emails about future shows and special events.ResultsThe strategy drove significant results for Music Mountain Theatre: a 34% year-over-year increase in ticket revenue, a 64% increase in Instagram followers (most aged 35 to 54), and 303,000 clicks to the MMT website from the targeted audience.
Music Mountain Theatre Strategic MarketingAdvertisement, Marketing
Social media posts from Summit Physical Therapy
The Challenge: Ranking for the Searches Patients Actually MakeSpecialized physical therapy care only drives new patients when people can find it online. The practice did not rank for many sport or ailment-specific search terms, social engagement was minimal, and it lacked a consistent strategy to reach new patients across the surrounding communities.Summit Physical Therapy is a private physical therapy practice in New Jersey that came to Trillion to build brand awareness and attract new patients, with a focus on athletes and patients with ailments like TMJ and pelvic floor dysfunction.The Solution: Content, SEO, and Social Built Around Patient SearchesTrillion focused on content generation, search engine optimization, and social media marketing. The team produced targeted blog content around injury prevention, pain management, and recovery, and created and optimized ailment-specific service pages for services like cycling and pelvic floor physical therapy. Trillion identified trending and local keywords for page copy, meta descriptions, and headers to rank for terms like 'knee pain when cycling' and 'physical therapy summit nj,' then collaborated with the therapists to film topical reels that were published and boosted across social channels using local hashtags, geotagging, and trending audio.ResultsThe work drove a 21% increase in new patients, with 16.5% of those new patients coming from internet sources, and a 7% increase in revenue. Website views rose 65%, with 64% of traffic originating from organic search, and Instagram followers grew 55%.
Summit Physical Therapy: Enhancing a Digital Presence to Drive New PatientsMarketing
SaaS branding marketing
Branding a SaaS Platform for GrowthA SaaS threat-detection company needed its brand and website to communicate a complex value proposition clearly. The goal was to turn that clarity into new business opportunities and a steady lead pipeline.DataCapable runs a SaaS threat-detection platform that delivers real-time situational awareness using mapping, AI, and machine learning verified by trained analysts, and it worked with Trillion to redesign its brand and website.Brand, Website, and Marketing EngineTrillion redesigned the brand assets, including a new logo, email templates, tradeshow banners, stickers, PowerPoint templates, and sell sheets, then wrote, designed, and built an award-winning WordPress website with lead-capturing landing pages and micro animations such as a shifting background gradient tuned to the high-tech product. An SEO audit ahead of development aligned copy and structure to DataCapable's target keywords. Trillion also supports ongoing marketing with monthly communications, blog content, list segmenting, subject-line A/B testing, send-time optimization, analytics, and new SEO landing pages that capture leads into the sales funnel.
Branding, Website, and Marketing for SaaS BusinessBranding, Marketing, Website
Email marketing is one of the most affordable ways to keep in touch with your patients and an important component to any marketing endeavor for a medical practice.
Email Marketing That Builds Patient RelationshipsEmail communication with current and prospective patients is critical to Waverly DermSpa's marketing. The practice needed consistent, engaging emails and a way to keep growing its list.Waverly DermSpa is a medical and cosmetic dermatology practice founded on the vision of providing superior skin care in a serene, spa-like setting.Monthly Emails and Marketing AutomationTrillion launched Waverly DermSpa with a visual brand identity and website, then expanded to handle its marketing. Trillion crafts interesting monthly emails with useful articles, featured products, and promotions, and built marketing automation campaigns, including website coupon downloads that help grow the email list. Tracking open and click-through rates helps every email become more effective for the practice.
Waverly DermSpa Email MarketingEmail, Marketing
Event Branding Invitation Design
The Challenge: A Milestone Concert That Feels Like an EventA milestone celebration needs a cohesive look that carries from the first invitation to day-of signage. The task was an event branding system for a 20th anniversary outdoor concert with major performers and food from beloved local businesses.To mark its 20th anniversary, Newark Downtown District staged an outdoor concert headlined by The Commodores and Eric Benét, with a night of entertainment and food from beloved Newark businesses.The Solution: A Bold Anniversary Look-and-FeelUsing the established Newark Downtown District yellow, black, and bold typography, Trillion designed an event branding look-and-feel for the 20th anniversary concert. The system was applied to a VIP invitation design, a billboard, social media assets for Facebook and Instagram, emails to spread the word, and day-of signage.
NDD 20th Anniversary Concert Event BrandingEvent Branding, Invitations, Marketing, Signage