The Challenge: Ranking for the Searches Patients Actually Make

Specialized physical therapy care only drives new patients when people can find it online. The practice did not rank for many sport or ailment-specific search terms, social engagement was minimal, and it lacked a consistent strategy to reach new patients across the surrounding communities.

Summit Physical Therapy is a private physical therapy practice in New Jersey that came to Trillion to build brand awareness and attract new patients, with a focus on athletes and patients with ailments like TMJ and pelvic floor dysfunction.

The Solution: Content, SEO, and Social Built Around Patient Searches

Trillion focused on content generation, search engine optimization, and social media marketing. The team produced targeted blog content around injury prevention, pain management, and recovery, and created and optimized ailment-specific service pages for services like cycling and pelvic floor physical therapy. Trillion identified trending and local keywords for page copy, meta descriptions, and headers to rank for terms like ‘knee pain when cycling’ and ‘physical therapy summit nj,’ then collaborated with the therapists to film topical reels that were published and boosted across social channels using local hashtags, geotagging, and trending audio.

Results

The work drove a 21% increase in new patients, with 16.5% of those new patients coming from internet sources, and a 7% increase in revenue. Website views rose 65%, with 64% of traffic originating from organic search, and Instagram followers grew 55%.