Building a Chef Brand From Strategy Up

A working chef and food blogger needed one cohesive brand to unify years of recipes, content, and audience across every channel. The harder challenge was carrying that equity forward without losing hard-won website traffic or social following in the transition.

Chef Franco Lania is a master chef, food blogger, recipe demonstrator, motivational speaker, and writer who came to Trillion to build a new brand platform.

A Complete Brand, Package, and Website System

Trillion ran a strategic branding exercise, then designed the new logo and brand guidelines and developed a WordPress website with a custom recipe indexing tool built to surface Franco’s recipes at the top of search results. Trillion also created email marketing templates and social media profile pages, and carefully migrated existing content, traffic, and social counts so none of it was lost. A year after relaunch, Trillion designed the press kit and the package for his first product, Minnesota Wild Rice Griddle Cakes.

Results

Since the brand relaunch, Chef Franco Lania has secured writing positions at the Huffington Post and Omaha Steaks and has headlined cooking shows and festivals around the US.