Branding a SaaS Platform for Growth

A SaaS threat-detection company needed its brand and website to communicate a complex value proposition clearly. The goal was to turn that clarity into new business opportunities and a steady lead pipeline.

DataCapable runs a SaaS threat-detection platform that delivers real-time situational awareness using mapping, AI, and machine learning verified by trained analysts, and it worked with Trillion to redesign its brand and website.

Brand, Website, and Marketing Engine

Trillion redesigned the brand assets, including a new logo, email templates, tradeshow banners, stickers, PowerPoint templates, and sell sheets, then wrote, designed, and built an award-winning WordPress website with lead-capturing landing pages and micro animations such as a shifting background gradient tuned to the high-tech product. An SEO audit ahead of development aligned copy and structure to DataCapable’s target keywords. Trillion also supports ongoing marketing with monthly communications, blog content, list segmenting, subject-line A/B testing, send-time optimization, analytics, and new SEO landing pages that capture leads into the sales funnel.

American Graphic Design Awards: Internet Design (Web, App, Social)