Music Mountain Theatre Strategic Marketing

PROJECT OVERVIEW

Music Mountain Theatre is a growing community theatre in Lambertville, New Jersey. Each year they produce 15 mainstage shows, 14 children’s shows and offer a range of performing arts classes.

Trillion was hired for our expertise in theater marketing, with the goals of expanding local brand awareness of the theater and increasing ticket sales, group sales and annual subscriptions. Trillion provided high-level marketing strategy and digital marketing services (display advertising, retargeting, META paid ads) for each show. We also created specialty campaigns for the new season, groups, and subscription sales. Each show’s individual landing page was updated for more conversions and we redesigned the new season’s key art, which is critical to effective marketing for theatres.

On a monthly basis Trillion assists in planning Music Mountain Theatre’s social media and email marketing calendars, and we advise on best practices for email marketing, list management and new ticket holder acquisition.

RESULTS

In the first seven months of working with Trillion, Music Mountain Theatre saw a 19% increase in ticket sales in a year-over-year comparison. Their paid Google advertising had a conversion rate of 11.3% (the Google benchmark is 7.04%) and Trillion helped to double their Instagram following.