Thanking and Re-Engaging Loyal Alumni Donors

For its annual Belmont Faithful campaign, the university needed a defining look and feel across a mailing, social graphics, and a series of emails, one that would convey warmth and gratitude for the donors who support the school year after year.

Belmont University is a mid-sized university in Nashville, Tennessee.

Appeal Mailing and Multi-Channel Campaign Design

Using the existing brand colors, fonts, and photography, Trillion expanded a unique look for a series of appeal mailings targeted at several key constituent groups. An invitation-style, tri-folded card was personalized to each segment and paired with a remittance envelope and a colorful outer envelope.