The Challenge: A Holiday Appeal That Stands Out

End of year is a crowded time for fundraising, so a Chanukah appeal had to catch the recipient’s eye the moment it arrived in the mailbox. It also needed to feel connected to an earlier capital campaign while reading as distinctly festive for the holiday.

Temple Rodef Shalom, the largest Reform Jewish congregation in Virginia serving more than 1,600 households, returned to Trillion for an end of year Chanukah appeal following the capital campaign brochure Trillion had designed.

The Solution: A Festive, Illustrated Mailing

Trillion led with a bold, festive outer envelope and drew on the extended palette created for the capital campaign to keep the pieces connected. A custom menorah illustration carried the mailing’s theme of ‘increase the light,’ and that illustration continued onto the inside slip with the ‘after’ menorah fully lit.