The Tech Interactive End of Year Appeal
YMCA Stewardship Direct Mail Campaign
Direct mail design for the YMCA that focused on local community support
Focus
Fundraising CampaignPrint Mailing DesignIndustries
Community & Social ServicesHealthNot for Profit & GovernmentServices
Print Design
Stewardship Direct Mail That Shows Impact
The Madison Area YMCA needed to spread the word about the previous year’s stewardship efforts in a way that felt impactful and different. The piece had to reach constituents, members, and community residents and show clearly how their support made a difference.
The Madison Area YMCA is a nonprofit based in Madison, NJ.
A Personalized, Oversized Self-Mailer
Trillion designed a personalized, oversized self-mailer that explained how funds were allocated across the YMCA and its programs. Depending on each recipient’s connection to the organization, relevant information was lasered onto a pre-printed shell, including their name, a tailored letter, and a testimonial. Parents of a child in the childhood development center, for example, received a letter and testimonial focused on the children’s center.
Recognition
The direct mail design received a GD USA American Health + Wellness Design Award.
