The Tech Interactive End of Year Appeal
Monmouth Arts – Integrated Marketing Strategy
Community & Social Services Projects
Trillion works with a variety of community-based and social service organizations on their design and marketing materials. Our team helps fundraising and marketing departments design and produce compelling fundraising and marketing materials including annual appeals, annual reports, publications, capital campaign materials, logos, websites and other marketing materials.
Community-based and Social Service Graphic Design and Marketing Examples:
Repositioning a Mental Health Organization Through Brand and Website RedesignVenture House needed a refined visual identity and a rebuilt digital presence, one that could organize a complex range of programs across multiple New York City boroughs, communicate impact to donors and partners, and welcome members seeking support.Venture House provides community-based "clubhouse" support for adults living with mental health challenges across the boroughs of New York City, helping members access employment, education, housing, civic engagement, and the arts.Brand Identity Refresh and Website Redesign for Clarity and UsabilityTrillion consolidated and refined Venture House's program descriptions to make information easier to find and understand. The redesigned website features fewer pages, clearer navigation, and more succinct headings, resulting in a faster, more intuitive user experience.A new, more sophisticated logo was created to reflect Venture House's layered approach to supporting individuals. Trillion refined the organization's color palette, pared down dense text, and introduced custom graphics to highlight key information. Photography of members and staff engaged in shared, positive experiences reinforces Venture House's sense of warmth, empowerment, and community throughout the site.
Venture House Mental Health Organization Branding and Website RedesignBranding, Brochure, Logo, Website
Communicating the Scope of Global ReliefThe core challenge was translating the scale and complexity of a global humanitarian effort into a clear, engaging impact report. The report needed to convey the many ways humanitarian relief, health care, education, and advocacy had been delivered to Ukraine, while helping supporters easily understand the real-world outcomes of their contributions.Razom is a U.S.-based not-for-profit that supports Ukraine, uniting a global network of more than 100,000 activists, doctors, engineers, educators, and legal and financial professionals; its name means "together" in Ukrainian.Impact Report Design for Humanitarian ReliefTrillion created an impact report that brought Razom's work to life through clean design, purposeful typography, branded colors, and vivid photography. The report communicated both the scale of the organization's efforts and the human stories behind them. The final piece balanced emotional storytelling with structured information, letting donors and supporters see the tangible results of Razom's work while maintaining transparency and readability.
Impact Report Design for Relief OrganizationAnnual Report
Branding a Capital Campaign to Expand Community ImpactThe core challenge was supporting a capital campaign that would fund both the renovation of an existing facility and the opening of a second location. The campaign needed branding and fundraising materials that clearly communicated the purpose of the initiative and how donor support would expand programs and services for the local community.The YMCA partnered with Trillion to brand its "Growing Stronger Together" capital campaign. Working within established YMCA brand guidelines, Trillion developed a campaign lockup and case for support materials that aligned with the broader YMCA identity while giving the local campaign a distinct presence.Campaign Identity and Case for Support Brochure DesignTrillion designed a campaign logo and case for support brochure that clearly conveyed the need for donations and the impact of the campaign. A unique square brochure format helped the piece stand out while keeping messaging focused and easy to navigate.The brochure included a pocket folder that allowed for customized inserts matched to donor interests, along with additional information on naming opportunities and giving levels.Fundraising Outcomes and Facility ExpansionThe "Growing Stronger Together" campaign successfully reached its $1 million fundraising goal, enabling the YMCA to rehabilitate its existing facility and open a new location.
Rye YMCA Capital Campaign BrandingBrochure, Capital Campaign, Fundraising Campaign
Annual Report and Website Design That Reflects a CityAn annual report for a downtown organization has to do two jobs at once: account for the past year and reflect the place it serves. This edition carried extra weight, with a 25th anniversary to mark alongside the accomplishments of the past twelve months, across both a printed report and a digital edition.Newark Downtown District is vitally and vibrantly connected to the city it serves, and this report arrived as the organization celebrated its 25th Anniversary, a quarter century of progress downtown.A Magazine-Style Report, Translated to the WebTrillion designed the report with an elevated, magazine look and feel, using sophisticated photography and editorial content. Alongside the financial and statistical reporting, the book profiled talented staff and influential Newark leaders, and Trillion helped plan and coordinate a multi-day photo shoot at several Newark locations. The full report was then translated into an interactive website, carrying over the bold yellow photo frames, elevated serif headlines, and high-contrast yellow, black, and white, with subtle loading and micro animations that bring it to life.
Newark Downtown District Annual Community Report and Website DesignAnnual Report, Website
Website and Impact Report Design for a Downtown NonprofitReimagining an annual impact report means rethinking it for two mediums at once. The report had to capture a year of financials and accomplishments while conveying the organization's impact on downtown Newark, and that story needed to land as powerfully on a screen as it did on the page.Newark Downtown District is the nonprofit behind downtown Newark, the largest city in New Jersey, and it reached out to Trillion to reimagine both the printed and digital editions of its yearly report.A Magazine-Style Report Built for Print and ScreenTrillion created new editorial content and gave the report a magazine look and feel, then planned, coordinated, and led a professional photoshoot in nearly a dozen locations across Newark's Downtown District. The team interviewed a mix of residents and city employees and built personal profiles featuring their support for the district. Once the printed report was designed, Trillion translated all of the text, photos, and infographics into an interactive website that celebrates the organization's stories and successes.RecognitionThe interactive report was recognized in the GDUSA 2024 Digital Design Awards: Websites. Newark Downtown District's Chief Executive Officer, Anthony McMillan, credited Trillion's professionalism, expertise, and dedication with helping bring the organization's vision to life.
Newark Downtown District Annual Impact Report and Website DesignAnnual Report, Website
Telling an Impact Story in Both Print and DigitalThe foundation wanted a fresh approach to its impact report that could tell its story in both print and digital formats, honoring its established brand while bringing results to life for donors.Hazelden Betty Ford Foundation is a world-renowned provider of addiction and mental health treatment services.Impact Report, Microsite, and Motion DesignTrillion used photography and design to depict the foundation's life-changing stories, developing a fresh look for the impact report while honoring the brand guide and designing charts and infographics to show fiscal health. Trillion also built a microsite that mirrors the printed report, using motion, micro-animations, and digital assets, and extended the visual look into an annual overview video, email, and social imagery.ResultsThe work earned an American Graphic Design Award for Annual and Corporate Reports.
Hazelden Betty Ford Foundation Impact Report Design and MicrositeAnnual Report
The Challenge: Showing Progress at a GlanceAn organization wanted to celebrate and highlight its progress in a single piece, which called for a layout that could carry many projects and programs without losing momentum or clarity.Newark Downtown District, a special improvement district and non-profit dedicated to the beauty and vitality of downtown Newark, hired Trillion to create a timeline design in booklet form.A Dynamic Timeline LayoutUsing the branding Trillion designed for Newark Downtown District, vibrant yellow typography and accents contrast with bold black type to add interest to the celebratory timeline. The dynamic layout runs a continuous line from page to page, highlighting each project or program with a photo, description, and status.
Newark Downtown District Timeline DesignBrochure
The Challenge: An Appeal That Asks and EducatesA year-end appeal had to do two jobs at once, soliciting donations from the local community and showing how the organization touches so many lives in it. The mailing needed to make that impact concrete enough to move a reader to give.Trillion worked with the Ridgewood YMCA on an end of year annual appeal, part of a broader relationship that also spans a capital campaign, a strategic plan, and membership campaigns.The Solution: A Story-Driven Direct Mail PieceTrillion designed a direct mail piece built around a member story and letter, an impactful infographic, a response card, and a full-color envelope. The combination let the appeal both make the ask and educate the community on the YMCA's role.ResultsOver $100,000 was raised for the annual campaign.
Ridgewood YMCA Annual AppealInfographic, Print Mailing Design