Annual Report and Website Design That Reflects a City

An annual report for a downtown organization has to do two jobs at once: account for the past year and reflect the place it serves. This edition carried extra weight, with a 25th anniversary to mark alongside the accomplishments of the past twelve months, across both a printed report and a digital edition.

Newark Downtown District is vitally and vibrantly connected to the city it serves, and this report arrived as the organization celebrated its 25th Anniversary, a quarter century of progress downtown.

A Magazine-Style Report, Translated to the Web

Trillion designed the report with an elevated, magazine look and feel, using sophisticated photography and editorial content. Alongside the financial and statistical reporting, the book profiled talented staff and influential Newark leaders, and Trillion helped plan and coordinate a multi-day photo shoot at several Newark locations. The full report was then translated into an interactive website, carrying over the bold yellow photo frames, elevated serif headlines, and high-contrast yellow, black, and white, with subtle loading and micro animations that bring it to life.