The Challenge: An Appeal That Asks and Educates

A year-end appeal had to do two jobs at once, soliciting donations from the local community and showing how the organization touches so many lives in it. The mailing needed to make that impact concrete enough to move a reader to give.

Trillion worked with the Ridgewood YMCA on an end of year annual appeal, part of a broader relationship that also spans a capital campaign, a strategic plan, and membership campaigns.

The Solution: A Story-Driven Direct Mail Piece

Trillion designed a direct mail piece built around a member story and letter, an impactful infographic, a response card, and a full-color envelope. The combination let the appeal both make the ask and educate the community on the YMCA’s role.

Results

Over $100,000 was raised for the annual campaign.