Telling the Year’s Story Without a Printed Booklet

After a year defined by the pandemic, the district needed to stay connected to stakeholders and share its impact without the time and cost of printing and distributing a traditional booklet. A digital format offered a faster way to tell a story of milestones reached under difficult circumstances.

Newark Downtown District works to improve the economic viability of the central business district in New Jersey’s largest city.

An Interactive Microsite for the Annual Report

Trillion designed and built a microsite featuring large photos, videos and subtle animations, grounded in the branding Trillion created for the organization and following the outline of the printed annual reports from prior years. Movement and interactivity keep visitors engaged and immersed in the content, and the design team animated the financial charts and graphs for a custom touch. The digital format came together quickly, without the lead time and expense of print.