Community & Social Services Projects

Trillion works with a variety of community-based and social service organizations on their design and marketing materials. Our team helps fundraising and marketing departments design and produce compelling fundraising and marketing materials including annual appeals, annual reports, publications, capital campaign materials, logos, websites and other marketing materials.

Community-based and Social Service Graphic Design and Marketing Examples:

The Challenge: Making a Strategic Plan Worth ReadingA strategic plan only builds support when the community can actually see and understand it. The goal was a professionally designed brochure that shared the plan's goals and highlights with the entire community.Ridgewood YMCA completed a comprehensive strategic planning exercise and wanted a professionally designed brochure to share the results, so it turned to Trillion.The Solution: A Visually Compelling Plan DocumentUsing the vibrant YMCA branding and color palette, Trillion created a visually compelling document featuring the objectives of the strategic plan. The design presents the plan's goals and highlights in a format built to share with the entire community.
Ridgewood YMCA Strategic Plan DesignBrochure
Case for Support NJ Cover
Equipping a Capital Campaign to Court Major DonorsA major-gift campaign lives or dies on how well it presents its vision to a small group of significant donors. The organization needed a named, polished brochure system its development team and consultants could personalize for each prospect.The Ridgewood YMCA in New Jersey launched a capital campaign named Building Our Community, Building Our Future, The Campaign for a Better Us, and needed materials tailored to each major donor.Naming and Designing the Brochure SystemWorking with the development staff and fundraising consultants, Trillion named and designed a case for support brochure with a pocket folder that houses materials customized to each major donor. The brochure paired an impactful infographic with leadership quotes, community photography, and renderings of the future facility. Trillion also built a matching PowerPoint template, letter of intent, and letterhead for the in-house team to extend.
Ridgewood YMCA Case for Support BrochureBrochure, Capital Campaign
City Annual Report Design NJ
Annual Report Design for a Milestone YearA milestone anniversary raises the bar for an annual report. This edition had to do more than recap the year for the annual stakeholders dinner; it needed to mark 20 years of service while pointing to what the milestone means for the city's future.Newark Downtown District, located in the heart of Newark, NJ, is dedicated to revitalizing downtown by improving the economic viability of the central business district.A Report Built on a Revitalized BrandThis was the first annual report since Trillion rolled out the organization's vibrant, revitalized identity, and the magazine leans into that brand: the distinctive yellow, large bold lettering, big speech-bubble callouts, and fresh icons. Trillion used those elements to present information and data in a pleasing way, and dedicated full spreads to the community events held throughout the year to celebrate the 20th anniversary.
Newark Downtown District Annual Report DesignAnnual Report
Event Branding Invitation Design
The Challenge: A Milestone Concert That Feels Like an EventA milestone celebration needs a cohesive look that carries from the first invitation to day-of signage. The task was an event branding system for a 20th anniversary outdoor concert with major performers and food from beloved local businesses.To mark its 20th anniversary, Newark Downtown District staged an outdoor concert headlined by The Commodores and Eric Benét, with a night of entertainment and food from beloved Newark businesses.The Solution: A Bold Anniversary Look-and-FeelUsing the established Newark Downtown District yellow, black, and bold typography, Trillion designed an event branding look-and-feel for the 20th anniversary concert. The system was applied to a VIP invitation design, a billboard, social media assets for Facebook and Instagram, emails to spread the word, and day-of signage.
NDD 20th Anniversary Concert Event BrandingEvent Branding, Invitations, Marketing, Signage
Special Improvement District Brochure Design Spread
Guiding Hundreds Through a Self-Guided TourAn inaugural neighborhood tour needs a printed guide that helps attendees navigate a full day of stops and understand what makes each one worth visiting. The piece has to work as both a wayfinding map and an introduction to the buildings and organizations on the route.Newark Downtown District, Newark's special improvement district, hosted its inaugural Downtown Living Tour, a day-long, self-guided tour of the area's new apartment buildings, restaurants, and cultural organizations.A Guidebook Built for the RouteTrillion developed the accompanying guidebook that was given out to all attendees. Inside, a map provided the tour stops along with information about each participating building and organization.ResultsAn astounding 700 people attended the event, and the tour booklet will serve as a model for Living Tour events in subsequent years.
Downtown Newark Living Tour BrochureBrochure
Not-for-profit Annual Report Design Cover Stack
Annual Report Design for a Special Improvement DistrictEach year's annual report has to inform stakeholders about how the district is growing and where their investment is going. Presented at the annual stakeholders dinner, this edition needed a clear theme and a format that made a year of facts and figures easy to absorb.Newark Downtown District is the special improvement district working to revitalize downtown Newark, and each year it produces an annual report to inform its constituents about the district's successes and growth.A Report Themed 'Living in Downtown Newark'Trillion redesigned the report around the theme 'Living in Downtown Newark.' The design used infographics to emphasize important facts and figures and large photography to highlight the district's year-long initiatives, giving stakeholders a clear, engaging read.
Newark Downtown District Annual Report 2017Annual Report