Community & Social Services Projects

Trillion works with a variety of community-based and social service organizations on their design and marketing materials. Our team helps fundraising and marketing departments design and produce compelling fundraising and marketing materials including annual appeals, annual reports, publications, capital campaign materials, logos, websites and other marketing materials.

Community-based and Social Service Graphic Design and Marketing Examples:

Family Promise Annual Report 2016 Spread
The Challenge: Building on an Award-Winning ReportReturning for a second consecutive annual report meant living up to a prior edition that had earned rave reviews and generated major gifts. The 2016 report needed to build on that award-winning 2015 design while telling the organization's story in a fresh, engaging way.Family Promise turned to Trillion for the second consecutive year to design its annual report, following an award-winning 2015 edition.The Solution: A Horizontal, Infographic-Led DesignTrillion adapted the award-winning 2015 edition with enhanced embellishments, including a tactile matte varnish. The horizontal format helps tell the story in an engaging, impactful way, and new and revised infographics convey key statistics such as community initiatives, volunteer data, and the reality of childcare costs for working parents in America.
Family Promise Horizontal Annual Report DesignAnnual Report, Infographic
Summit Downtown
The Challenge: A Portable Map That Guides Visitors to Local BusinessesA downtown district needed a pocket-sized, foldable map that organized businesses by category and location, held up for distribution at a major event, and stayed affordable to update and reprint over time.Trillion worked with Summit Downtown in Summit, NJ to design the wallet-sized guide for visitors and downtown retailers.The Solution: A Wallet-Sized Foldout Built for Easy UpdatesTrillion designed a pocket-sized, foldable map featuring the categories and locations of downtown businesses. The map was initially distributed to visitors during the PGA Tour at Baltusrol Golf Club and to shoppers visiting Summit's downtown retailers. Trillion gave special consideration to how the map would be updated in the future and used digital printing to keep reprint costs down.
Summit Downtown District Mini Foldout Map DesignBrochure
Trillion created the slide show design for sponsor thank yous
The Challenge: Unifying a National ConferenceThe organization needed a cohesive identity for its 14th Annual National Conference, themed The Next Wave to match its goal of helping attendees grow their affiliates. Trillion was hired as the creative agency to design the visual identity and the materials that would drive registration and tie the event together.Family Promise helps homeless and low-income families achieve sustainable independence through a community-based response, with 200 affiliate locations and more than 180,000 volunteers serving over 57,000 people each year.The Solution: Identity, Brochure, and Event GraphicsTrillion designed a large-format conference brochure with a unique gate and roll fold that doubles as a self-mailer, carrying the full schedule, workshop details, featured presenters, venue details, and a tear-off registration form. The system extended to event signage, website header graphics, and email graphics for a conference that offered nearly 300 attendees a full slate of workshops and roundtables.
Family Promise National Conference Event BrandingBrochure, Event Branding
non profit invitation design NJ
The Challenge: Growing a Fundraiser's ReachA nonprofit fundraiser needed event branding that would boost attendance and giving. The look and feel had to carry from save-the-date through invitation to web and email.Family Promise, a nonprofit working to help homeless and low-income families achieve sustainable independence, hired Trillion as its event branding partner for the Fall Fling fundraiser.Our Solution: A Tactile, Cohesive Event IdentityTrillion created the look and feel for the event, including a save-the-date postcard, invitation, and web and email graphics. For the invitation, Trillion used a soft-touch coating for a tactile feel that rewarded recipients the moment they interacted with it.ResultsThe branding worked. The event enjoyed a 45% increase in attendance over the previous year, before Trillion became involved, and the Fall Fling event raised nearly $275,000.
Family Promise Fall Fling Gala InvitationEvent Branding, Invitations
YMCA 1891 gala event invitation branding NJ
The Challenge: A Bigger Gala on a Smaller BudgetA gala has to outdo last year's event even when budget is a real constraint. The goal was to elevate the evening while managing costs across every piece of event design and production.The YMCA of Montclair chose Trillion as its gala event design company to handle branding and production for the 1891 Gala.The Solution: Cost-Smart Branding Across the EventTrillion managed the entire event branding and production of the invitations, posters, program, and venue signage to help reduce costs for the YMCA of Montclair. One of the biggest cost-saving proposals was to use additional color palettes within the YMCA brand guidelines for future years. That approach simplifies subsequent galas and saves significant time and money on graphic design services.ResultsThe gala drew the largest attendance in its history, increased fundraising by 12% over the previous year, set a record for funds raised during the event, and increased the number of event sponsors.
YMCA 1891 Gala BrandingEvent Branding, Invitations
YMCA stewardship direct mail NJ
Stewardship Direct Mail That Shows ImpactThe Madison Area YMCA needed to spread the word about the previous year's stewardship efforts in a way that felt impactful and different. The piece had to reach constituents, members, and community residents and show clearly how their support made a difference.The Madison Area YMCA is a nonprofit based in Madison, NJ.A Personalized, Oversized Self-MailerTrillion designed a personalized, oversized self-mailer that explained how funds were allocated across the YMCA and its programs. Depending on each recipient's connection to the organization, relevant information was lasered onto a pre-printed shell, including their name, a tailored letter, and a testimonial. Parents of a child in the childhood development center, for example, received a letter and testimonial focused on the children's center.RecognitionThe direct mail design received a GD USA American Health + Wellness Design Award.
YMCA Stewardship Direct Mail CampaignFundraising Campaign, Print Mailing Design
YMCA nonprofit mail campaign NJ
Raising Awareness and Donations Through Direct MailThe organization wanted an end-of-year annual appeal, mailed across its service area, that would raise awareness of its diverse programs and generate donations from the community.The Madison Area YMCA, of Madison, New Jersey, serves its community with a wide range of programs and services.Direct Mail Appeal Design, Print, and MailingTrillion helped develop the theme of the appeal and designed the full package: a full-color envelope built to increase open rates, a colorful 'Top 10 Ways the Madison Area YMCA Makes a Difference' insert, a personalized letter with the ask, and a personalized reply card. Trillion then facilitated the printing and mailing of the campaign.
YMCA Annual Appeal Mail CampaignFundraising Campaign, Print Mailing Design
YMCA summer camp flyers and marketing materials
Marketing a New Summer Camp ProgramLaunching a new summer camp enrichment program means communicating the creativity, learning, and fun that will happen there, and doing it in a way that fills more weeks of camp. The branding has to reach families across the community and drive enrollment.The YMCA of Montclair asked Trillion to bring its new summer camp enrichment program, with an emphasis on arts and learning, to life through branding.A Campaign That Filled More Weeks of CampTrillion produced a series of posters, digital banner ads, and outdoor signage that conveyed the creativity, learning, and fun of the day camp. The campaign effectively marketed the new summer camp to the Montclair community.ResultsThis campaign helped improve results from the previous year, growing from 101 weeks of camp to 683 weeks of camp.
YMCA Summer Camp BrandingFundraising Campaign
health holiday flyer design NJ
The Challenge: Driving Holiday Gift MembershipsHoliday promotions live or die on clear, visible branding across a facility. The goal was to increase sales of gift memberships and gift cards during the holiday season with a cohesive campaign look.The YMCA of Montclair, NJ, founded in 1891, asked Trillion to brand its 'A Perfect Fit for the Holidays' promotion.The Solution: A Perfect Fit Across the FacilityTrillion branded the 'A Perfect Fit for the Holidays' promotion with several poster designs displayed around the YMCA's facilities. The campaign also included large banners hung at each building's entrances, small flyers handed to members and guests, and a static web banner ad.ResultsThe promotion sold a record amount of gift cards and memberships, with total funds raised more than double what the YMCA of Montclair sold the prior year, before Trillion became involved.
YMCA of Montclair Holiday Membership CampaignAdvertisement, Event Branding, Signage