The Tech Interactive End of Year Appeal
YMCA Summer Camp Branding
Trillion brands a unique camp program for the YMCA of Montclair.
Marketing a New Summer Camp Program
Launching a new summer camp enrichment program means communicating the creativity, learning, and fun that will happen there, and doing it in a way that fills more weeks of camp. The branding has to reach families across the community and drive enrollment.
The YMCA of Montclair asked Trillion to bring its new summer camp enrichment program, with an emphasis on arts and learning, to life through branding.
A Campaign That Filled More Weeks of Camp
Trillion produced a series of posters, digital banner ads, and outdoor signage that conveyed the creativity, learning, and fun of the day camp. The campaign effectively marketed the new summer camp to the Montclair community.
Results
This campaign helped improve results from the previous year, growing from 101 weeks of camp to 683 weeks of camp.
