Earning the Open With a New Look

With its branding freshly updated, NephCure needed an end of year appeal that would introduce the new identity and compel recipients to open and read it. The first job was the envelope itself, which had to stop people before the mailing went unread.

NephCure is a leader in the research, treatment and cure of rare kidney disease.

A Patient’s Story, Carried Through the Mailing

Trillion opened the appeal with an outer envelope featuring an impactful photograph of a young patient and an inspirational quote, drawing on NephCure’s new logo, gradients, light colors and bright, candid photography. Inside the full-color converted envelope sat a personalized letter with a statistics infographic on the back, plus a personalized reply card with bump-giving amounts and a reply envelope. QR codes on both the letter and the reply card made digital donations effortless.