Fundraising Without a Front Door

With no physical location, no ticket sales and no facilities revenue, this arts nonprofit depends on its annual appeal more than most institutions. The challenge was creating a mailing memorable enough to carry an outsized share of the fundraising calendar.

Public Art Fund is a New York City arts not-for-profit that mounts free exhibitions of art within the urban environment.

An Appeal Format as Striking as the Art

Trillion created a new annual appeal format built around a folding brochure that highlights the year’s exhibitions, paired with a reply card and envelope. The standout piece is a fully wrapped marbled envelope mirroring Tauba Auerbach’s Flow Separation, designed to capture donors’ attention the moment it arrives.