Raising Awareness and Donations Through Direct Mail

The organization wanted an end-of-year annual appeal, mailed across its service area, that would raise awareness of its diverse programs and generate donations from the community.

The Madison Area YMCA, of Madison, New Jersey, serves its community with a wide range of programs and services.

Direct Mail Appeal Design, Print, and Mailing

Trillion helped develop the theme of the appeal and designed the full package: a full-color envelope built to increase open rates, a colorful ‘Top 10 Ways the Madison Area YMCA Makes a Difference’ insert, a personalized letter with the ask, and a personalized reply card. Trillion then facilitated the printing and mailing of the campaign.