The Challenge: Funding a Green Vision

Celebrating a 70th anniversary alongside a commitment to sustainability called for a campaign that felt as purposeful as its cause. The effort needed to raise money for a new green wall education area on an existing rooftop space while reaching donors across both print and digital.

The First Presbyterian Church Nursery School, located in the heart of New York City, turned to Trillion to mark its 70th anniversary and express its commitment to sustainability through a combined digital and print mailing campaign.

The Solution: A Sustainable, Multi-Channel Campaign

Trillion chose recycled craft paper and special white ink to grab recipients’ attention and reflect the campaign’s theme. The personalized self-mailer included a natural-colored remittance envelope with a QR code for giving by mail or online, and digital invitations, website graphics, and social media imagery supported the fundraising effort.

American Graphic Design Award: Direct Mail and Direct Response Category