The Tech Interactive End of Year Appeal
YMCA of Montclair Holiday Membership Campaign
A holiday promotion that helped sell a record amount of gift cards and memberships.
The Challenge: Driving Holiday Gift Memberships
Holiday promotions live or die on clear, visible branding across a facility. The goal was to increase sales of gift memberships and gift cards during the holiday season with a cohesive campaign look.
The YMCA of Montclair, NJ, founded in 1891, asked Trillion to brand its ‘A Perfect Fit for the Holidays’ promotion.
The Solution: A Perfect Fit Across the Facility
Trillion branded the ‘A Perfect Fit for the Holidays’ promotion with several poster designs displayed around the YMCA’s facilities. The campaign also included large banners hung at each building’s entrances, small flyers handed to members and guests, and a static web banner ad.
Results
The promotion sold a record amount of gift cards and memberships, with total funds raised more than double what the YMCA of Montclair sold the prior year, before Trillion became involved.
