Advertisement Projects

Trillion is a company specializing in advertisement design and concepting. Trillion helps businesses, write and design advertising campaigns that tell stories. Preview some of Trillion’s advertisement campaign work and learn more about each project.

Advertisement Design Examples:

Two Meta story ads for Music Mountain Theatre's Christmas campaign. The ads feature promotional graphics, with copy reading, "Your home for the holidays!", as well as "Bah, Humbug? Not this year!"
Filling Seats for a Theatre With More Than 30 Shows a YearMusic Mountain Theatre produces more than 30 shows a year along with special events and workshops, but its loyal patrons were aging and many evening productions were not selling out. The challenge was to reach new, younger audiences and grow ticket sales, group sales, and annual subscriptions.Music Mountain Theatre is a Lambertville, New Jersey community theatre that stages live productions, special events, and workshops for local and regional audiences.A Three-Part, Audience-Driven Marketing StrategyTrillion crafted and executed a three-part strategy for the theatre. First, Trillion modernized the branding for the mainstage productions, carrying a more dynamic look across the website, social media, email, and digital ads. Second, Trillion ran hyperlocal Instagram and Facebook ads aimed at younger audiences nearby, supported by billboards and local events. Third, Trillion used deep discounts and a free-ticket giveaway to bring new audiences through the door, then followed up with emails about future shows and special events.ResultsThe strategy drove significant results for Music Mountain Theatre: a 34% year-over-year increase in ticket revenue, a 64% increase in Instagram followers (most aged 35 to 54), and 303,000 clicks to the MMT website from the targeted audience.
Music Mountain Theatre Strategic MarketingAdvertisement, Marketing
Theater company branding and poster design
Branding a Full Season of ShowsA theater's marketing team needs consistent creative direction and distinct branding for every show in a season. That means building a visual identity for each production and managing the marketing, advertising, and direct response materials that promote it.When Paper Mill Playhouse was searching for a creative director for its theater marketing department, it hired Trillion to provide ongoing creative direction and graphic design support, starting with the 2015-2016 season.Show Identities and a Full Suite of MaterialsTrillion created the visual identity for each show in the season, including A Christmas Story the Musical, The Bandstand, West Side Story, and Pump Boys and Dinettes. Trillion handled the creation and management of the materials that promote the shows, including identity design, postcards, posters, out-of-home signage, static and animated web banner ads, brochures, custom illustrations, promotional materials, and video graphics.
Paper Mill Playhouse Theater Poster Design & Show BrandingAdvertisement, Branding, Illustration
conference branding materials NY
Unifying a Conference Behind One LookAn annual conference needed a single visual identity that held together across print, digital, and the venue itself. The branding had to promote the event and keep sponsors and attendees oriented throughout.The Digital Health Conference is the annual event of the New York eHealth Collaborative (NYeC), a state and federally funded not-for-profit, which engaged Trillion for its event branding.A Consistent Identity Across Every TouchpointTrillion designed and developed the look for that year's conference, including the conference program, pop-up sponsorship banners, extensive website banner ads, and print magazine ads to promote the event. The result gave the conference a consistent visual presence across its marketing materials and throughout the venue.
Digital Health ConferenceAdvertisement, Brochure, Event Branding
health holiday flyer design NJ
The Challenge: Driving Holiday Gift MembershipsHoliday promotions live or die on clear, visible branding across a facility. The goal was to increase sales of gift memberships and gift cards during the holiday season with a cohesive campaign look.The YMCA of Montclair, NJ, founded in 1891, asked Trillion to brand its 'A Perfect Fit for the Holidays' promotion.The Solution: A Perfect Fit Across the FacilityTrillion branded the 'A Perfect Fit for the Holidays' promotion with several poster designs displayed around the YMCA's facilities. The campaign also included large banners hung at each building's entrances, small flyers handed to members and guests, and a static web banner ad.ResultsThe promotion sold a record amount of gift cards and memberships, with total funds raised more than double what the YMCA of Montclair sold the prior year, before Trillion became involved.
YMCA of Montclair Holiday Membership CampaignAdvertisement, Event Branding, Signage