Branding a Full Season of Shows

A theater’s marketing team needs consistent creative direction and distinct branding for every show in a season. That means building a visual identity for each production and managing the marketing, advertising, and direct response materials that promote it.

When Paper Mill Playhouse was searching for a creative director for its theater marketing department, it hired Trillion to provide ongoing creative direction and graphic design support, starting with the 2015-2016 season.

Show Identities and a Full Suite of Materials

Trillion created the visual identity for each show in the season, including A Christmas Story the Musical, The Bandstand, West Side Story, and Pump Boys and Dinettes. Trillion handled the creation and management of the materials that promote the shows, including identity design, postcards, posters, out-of-home signage, static and animated web banner ads, brochures, custom illustrations, promotional materials, and video graphics.