Our Work: Signage Design Consulting Archives

Building a Brand for a Serene, Spa-Like Skincare ExperienceThe practice was founded on the vision of providing superior skin care in a setting that feels serene and spa-like. The challenge was to translate that experience into a visual brand and website that felt sophisticated and distinctive while supporting a growing library of skincare content.Waverly DermSpa is a medical and cosmetic dermatology practice led by its founding physician.Visual Brand Identity and Website DesignTrillion worked with the practice's founder to create a visual brand identity with a sophisticated, feminine, and beachy look, paired with a sleek and modern website design.The website was built to house the founder's growing library of skincare content, and the work earned a GDUSA Health and Wellness Award.

Brand Development and Website for Waverly DermSpaBranding, Logo, Signage, Website

Key Art Design Cinderella NJ Regional Theater

The Challenge: One Look That Works EverywhereA theatrical production needs a single visual idea strong enough to carry across every medium, from posters to digital displays. Trillion was asked to create the key art and title treatment for Rodgers and Hammerstein's Cinderella so the show would feel unmistakable wherever audiences encountered it.Paper Mill Playhouse is a Tony Award-winning nonprofit theater in Millburn, NJ, and a returning Trillion client.The Solution: Key Art and Title TreatmentTrillion created brightly colored key art and a title treatment with dimension and plenty of sparkle, carefully controlling the width of the letterforms to maximize impact while keeping the word Cinderella compact. The art was applied across print, web, digital advertising, out-of-home, social media, television commercials, apparel, gobo lighting, and digital displays at the theater.

Paper Mill Playhouse Cinderella Key Art DesignBranding, Signage

The Challenge: A Brand Ready for a New EraAs the organization welcomed a new Executive Director and marked its 50th anniversary, it needed a brand that reflected where it was headed. Trillion was asked to assess the existing mental health branding and lead a comprehensive rebrand and name change.CBH Care is a mental health organization that was marking its 50th anniversary and a leadership transition when it turned to Trillion for a rebrand.The Solution: Workshop-Led Rebrand and Name ChangeTrillion ran a two-day branding workshop with leadership to assess the current brand, build a SWOT analysis, and shape new positioning, then interviewed internal and external stakeholders to test positioning statements and logo directions. Trillion developed a visual identity centered on quality and compassion, with a bright, expansive palette, bold and approachable messaging, and a custom icon set designed to communicate beyond language.

CBH Care RebrandingBranding, Folder, Logo, Signage, Stationery

The Challenge: A Milestone Concert That Feels Like an EventA milestone celebration needs a cohesive look that carries from the first invitation to day-of signage. The task was an event branding system for a 20th anniversary outdoor concert with major performers and food from beloved local businesses.To mark its 20th anniversary, Newark Downtown District staged an outdoor concert headlined by The Commodores and Eric Benét, with a night of entertainment and food from beloved Newark businesses.The Solution: A Bold Anniversary Look-and-FeelUsing the established Newark Downtown District yellow, black, and bold typography, Trillion designed an event branding look-and-feel for the 20th anniversary concert. The system was applied to a VIP invitation design, a billboard, social media assets for Facebook and Instagram, emails to spread the word, and day-of signage.

NDD 20th Anniversary Concert Event BrandingEvent Branding, Invitations, Marketing, Signage

The Challenge: Bringing an Artisan Product to MarketA family olive grove evolving into a gourmet brand needed an identity and packaging that conveyed its care and quality. The brand had to carry the product's exquisite attention to detail from the grove through to the shelf and online store.Twelve Letter Company produces gourmet olive oil from a family owned olive grove in the small, historic village of Koukounara, Greece.The Solution: Full Brand and E-Commerce SystemTrillion developed the brand strategy, logo design, and identity design, along with gourmet food package design, collateral materials, and a responsive e-commerce website.

Twelve Letter Company BrandingBranding, Logo, Package Design, Signage, Stationery, Website

The Challenge: Driving Holiday Gift MembershipsHoliday promotions live or die on clear, visible branding across a facility. The goal was to increase sales of gift memberships and gift cards during the holiday season with a cohesive campaign look.The YMCA of Montclair, NJ, founded in 1891, asked Trillion to brand its 'A Perfect Fit for the Holidays' promotion.The Solution: A Perfect Fit Across the FacilityTrillion branded the 'A Perfect Fit for the Holidays' promotion with several poster designs displayed around the YMCA's facilities. The campaign also included large banners hung at each building's entrances, small flyers handed to members and guests, and a static web banner ad.ResultsThe promotion sold a record amount of gift cards and memberships, with total funds raised more than double what the YMCA of Montclair sold the prior year, before Trillion became involved.

YMCA of Montclair Holiday Membership CampaignAdvertisement, Event Branding, Signage

The Challenge: A Scalable Brand for a New Retail ConceptA new frozen yogurt emporium needed a complete brand image and a store experience that could scale to additional locations. The branding had to carry through every detail, from packaging to signage to in-store displays.Yo Lotta Luv is a privately owned frozen yogurt store in the heart of Chatham, NJ, an affluent suburb of New York City.The Solution: End-to-End Brand and EnvironmentTrillion began with a competitive analysis to find opportunities for the new brand, then designed the custom script type and heart swirl logo. Trillion created promotional materials including a temporary website landing page, frozen yogurt cup design, help wanted posters, business cards, and gift cards, and worked closely with the lead architect and interior designer on a store that is well designed and easily scalable. Trillion also consulted on uniforms and exterior signage, and designed the interior graphics, two digital menu boards, and a large flat screen display featuring a three-minute looping animated video that promotes the brand and its reward program.Results: Award-Winning DesignThe Yo Lotta Luv branding has been recognized by Graphic Design USA and awarded multiple American Graphic Design Awards.

Yo Lotta Luv Frozen Yogurt Emporium BrandingBranding, Logo, Menu, Signage

The Challenge: A Brand to Match a Firm's GrowthA private equity firm wanted a logo and brand identity that reflected its growth and success. The new look needed to convey the idea of building success.Highline Capital Management is a private equity firm Trillion has supported across design and marketing initiatives.The Solution: A Symbolic Identity SystemAfter designing Highline's investor day invitations for two years, Trillion was asked to create the logo and branding for the firm, shaping the 'H' into a figurative symbol that emphasizes building success. Since then, Trillion has been Highline's resource for design and marketing initiatives, including investor communication materials, PowerPoint design, invitations, and holiday cards.Results: Award-Winning RecognitionTrillion won the gold-level award for Highline Capital Management's 2011 Investor Day Employee Directory at the JSPRAA awards.

Highline Capital Management BrandingBranding, Brochure, Invitations, Logo, Signage, Stationery

The Challenge: Extending a Cafe Brand Into PizzaA trusted cafe and catering brand was moving into a new all-natural pizza venture. The new logo needed to feel connected to the existing brand while standing on its own. The challenge was continuity with a fresh, distinct flair.Pizza by cer té is an all-natural pizza concept created by cer té cafe, a long-time Trillion client extending its brand into a new offering.The Solution: A Connected but Distinct LogoTrillion designed the Pizza by cer té logo to maintain continuity with the existing cer té cafe and catering logo while giving it its own flair. The addition of a basil leaf paired the welcoming, warm color palette and type treatment of cer té with a heavier, more robust treatment for the word pizza. The result reads as part of the family and as something new.

Pizza by cer téAdvertisement, Branding, Logo, Signage

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