Paper Mill Playhouse Cinderella Key Art Design

PROJECT OVERVIEW

Trillion created the brightly colored key art design and title treatment for the Rodgers and Hammerstein’s Cinderella show that was produced by Paper Mill Playhouse, a Tony Award-winning regional theater. The typography was carefully crafted with dimension and lots of sparkles. We also paid close attention to the width of the letterforms to maximize the impact of the title while minimizing the width of the word Cinderella.

The key art design was applied to numerous advertising mediums including print design, web design, digital advertising, out-of-home advertising, social media channels, television commercials, apparel, gobo lighting, and digital displays at the theater.