Repositioning a Specialized Compliance Firm

A niche healthcare law compliance company needed a brand that made its singular specialization unmistakable. The work had to define that positioning clearly enough to establish the firm as a market leader.

Polaris is a global healthcare law compliance company headquartered in New York City that hired Trillion for its corporate rebranding.

Strategy, Identity, and a New Website

Trillion began with stakeholder, employee, and customer interviews and a competitive analysis, using the findings to define Polaris’s positioning statement, mission statement, and key differentiators. Trillion then designed a new logo and brand identity, provided brand assets to Door3, the strategic partner rebuilding the flagship software, and produced new collateral including stationery, presentation materials, tradeshow booths, product sell sheets, social media properties, and a responsive website.

GD USA American Graphic Design Award