The Challenge: A Brand to Match a Firm’s Growth

A private equity firm wanted a logo and brand identity that reflected its growth and success. The new look needed to convey the idea of building success.

Highline Capital Management is a private equity firm Trillion has supported across design and marketing initiatives.

The Solution: A Symbolic Identity System

After designing Highline’s investor day invitations for two years, Trillion was asked to create the logo and branding for the firm, shaping the ‘H’ into a figurative symbol that emphasizes building success. Since then, Trillion has been Highline’s resource for design and marketing initiatives, including investor communication materials, PowerPoint design, invitations, and holiday cards.

Results: Award-Winning Recognition

Trillion won the gold-level award for Highline Capital Management’s 2011 Investor Day Employee Directory at the JSPRAA awards.