
Increasing Brand Awareness Through an Anniversary CampaignAs the AIChE Foundation approached its 10th anniversary, a significant portion of its professional community remained unfamiliar with the Foundation's mission and impact. The challenge was to introduce the Foundation clearly, inspire engineers to get involved, and strengthen connections with existing supporters by reinforcing a shared sense of purpose.The AIChE Foundation is the philanthropic arm of the American Institute of Chemical Engineers, supporting programs that advance the safe and responsible practice of chemical engineering.Anniversary Campaign Branding and Visual Identity DesignTrillion created a memorable 10th-anniversary logo and supporting visual system that complemented the AIChE organization brand while giving the Foundation a clearer, more distinct presence. This included secondary fonts, a refined color palette, and graphic patterns that helped quickly identify the Foundation and its anniversary initiatives.Messaging across campaign materials was kept concise and intentional, using clear headlines, statistics, and bullet points to highlight accomplishments and donation opportunities. The anniversary branding was applied across fundraising efforts, advertising, and digital and in-person events.
10 Year Anniversary Campaign Branding for the American Institute of Chemical Engineers FoundationBranding, campaign, Event Branding, Invitations
The Tech Interactive End of Year Appeal






