The Challenge: One Identity for an In-Person and Virtual Gala

A gala conducted both in person and online needs a single compelling visual identity that inspires sponsors and donors across formats. The look had to represent the organization’s brand while extending to invitations, signage, and digital channels alike.

The Inova Health Foundation, which supports the Inova hospital network in Northern Virginia, reached out to Trillion to create the identity for its hybrid gala.

The Solution: Watercolor, Gold, and a Stethoscope Motif

Trillion designed a typographic lock-up of the event name and merged Inova’s existing stethoscope motif with a beautiful dark blue watercolor pattern and elegant gold detailing. Trillion applied the look to an invitation design featuring a petal closure and special finishings, along with sponsorship cultivation materials, email blasts, social media, signage, and venue communications, and provided the fundraising team with Canva templates and tools for personalized sponsorship packages.

Results

The Inova Honors gala helped raise more than $4.15 million in one evening. 350 virtual and 200 in-person guests contributed a record amount, nearly doubling the previous year and the most raised since the event’s inception.