The Challenge: A Memorable Identity for a Returning Gala

A foundation gala needs a fresh, memorable visual identity each year to inspire sponsors and individuals to give. The look also had to extend cleanly across every fundraising touchpoint.

The Inova Health Foundation, which supports Northern Virginia’s leading nonprofit healthcare provider, asked Trillion for a second year in a row to develop the identity for its Inova Honors gala.

The Solution: A Kaleidoscope Theme and Die-Cut Invitation

Building on Inova’s new branding, Trillion designed a typographic lock-up of the event name and created a one-of-a-kind kaleidoscope pattern using branded colors and a stethoscope motif. The invitation featured multiple die-cut pieces that rotate on a grommet, and Trillion applied the look across sponsorship cultivation materials, cards, email blasts, social media, signage, and venue communications. Trillion also provided the fundraising team with Canva templates and tools to prepare personalized sponsorship packages.

Results

The sophisticated design reflected the level of excellence at Inova and increased the excitement surrounding the event. The Inova Honors gala helped raise more than $1.5 million in one evening.