Capturing a Signature Fundraiser in Print

The most important fundraising event of the year deserves branding and an invitation that reflect how extraordinary it is. The pieces have to feel elevated and help the gala sell out and exceed its fundraising goal.

For Paper Mill Playhouse, the annual gala is the most important fundraising event of the year, ensuring the Tony Award-winning theater can continue the artistic, education, and outreach programs that enrich the lives of thousands of New Jersey residents.

Gold, Black, and Springtime Pink

Trillion designed the gala’s visual brand in gold and black with a touch of springtime pink. For the save-the-date postcard and the gala invitation, Trillion combined conventional offset printing with gold foil stamping and a spot UV to create a reflection of the extraordinary event. Trillion also designed numerous digital assets to promote the gala, including digital signage and internet graphics.