The Challenge: A Scalable Brand for a New Retail Concept

A new frozen yogurt emporium needed a complete brand image and a store experience that could scale to additional locations. The branding had to carry through every detail, from packaging to signage to in-store displays.

Yo Lotta Luv is a privately owned frozen yogurt store in the heart of Chatham, NJ, an affluent suburb of New York City.

The Solution: End-to-End Brand and Environment

Trillion began with a competitive analysis to find opportunities for the new brand, then designed the custom script type and heart swirl logo. Trillion created promotional materials including a temporary website landing page, frozen yogurt cup design, help wanted posters, business cards, and gift cards, and worked closely with the lead architect and interior designer on a store that is well designed and easily scalable. Trillion also consulted on uniforms and exterior signage, and designed the interior graphics, two digital menu boards, and a large flat screen display featuring a three-minute looping animated video that promotes the brand and its reward program.

Results: Award-Winning Design

The Yo Lotta Luv branding has been recognized by Graphic Design USA and awarded multiple American Graphic Design Awards.