The Challenge: Growing a Fundraiser’s Reach

A nonprofit fundraiser needed event branding that would boost attendance and giving. The look and feel had to carry from save-the-date through invitation to web and email.

Family Promise, a nonprofit working to help homeless and low-income families achieve sustainable independence, hired Trillion as its event branding partner for the Fall Fling fundraiser.

Our Solution: A Tactile, Cohesive Event Identity

Trillion created the look and feel for the event, including a save-the-date postcard, invitation, and web and email graphics. For the invitation, Trillion used a soft-touch coating for a tactile feel that rewarded recipients the moment they interacted with it.

Results

The branding worked. The event enjoyed a 45% increase in attendance over the previous year, before Trillion became involved, and the Fall Fling event raised nearly $275,000.

GDUSA American Graphic Design Award