Newark Downtown District Brand Refresh

Refreshing a Brand to Mark a Milestone Year

To commemorate its 20th year in operation, the organization needed a refreshed brand that would carry it into a new chapter. The challenge was to modernize a recognizable identity without losing the distinctive features its community already knew.

The Newark Downtown District is a special improvement district dedicated to revitalizing downtown Newark, New Jersey, the largest city in the state, and improving the economic viability of its central business district.

Visual Identity Refresh, Logo Modifiers, and Brand Guidelines

Trillion refined and modernized the organization’s logo while respecting the mark’s distinctive features, then created logo modifiers for several of its most important programs, including the farmers market, walking club, and 20th anniversary.

Trillion also built additional marketing material templates and a brand guideline so the internal marketing department could design future materials with consistency. The work earned a GDUSA American Graphic Design Award.