Branding Projects

Trillion is a branding company which designs intelligently beautiful brands. Our creative branding team can help put together a full branding program for your business. Preview some of Trillion's favorite corporate brand design work and learn more about each project.

Branding Company Examples:

Overlook Foundation Overlook Ahead Capital Campaign
A Visual Identity to Carry a Multi-Phase CampaignThe foundation's expansion campaign spanned a quiet phase and a public phase, each needing consistent, recognizable materials. The OverLook Ahead campaign required a visual identity flexible enough to work across print, video, and digital.Overlook Medical Center's foundation embarked on a $169 million capital campaign, OverLook Ahead, to fund a multi-phase expansion of the Summit, NJ hospital.Building the Campaign Identity and MaterialsTrillion created the OverLook Ahead visual identity, including fonts, color palettes, and primary and secondary design elements built to reflect the expansion project. A custom brochure structure features a pointed flap that wraps and inserts into a die-cut cover, with an inside pocket for customized inserts and vellum pages that add dimension to the storytelling. Trillion also produced branded storytelling videos with professional voiceover, music, and animation, a digital campaign landing page, and employee and individual engagement materials such as advertisements, newsletters, and apparel.
OverLook Ahead Capital CampaignBranding, Brochure, Capital Campaign
Front of a sellsheet for a cleaning service company
The Challenge: Building Trust for a New Disinfection BrandA new disinfection company launching during the COVID-19 pandemic needed a brand that signaled trust and safety from day one. The identity had to reassure customers that the service was safe for people and pets.The partners of GermophobeX came to Trillion as they prepared to launch their new disinfection company during the COVID-19 pandemic.Our Solution: An Eco-Friendly Identity Built on TrustTrillion developed a visual identity using an eco-friendly green to reinforce that the service is safe for people and pets. Trillion created the brand identity, sales materials, and a disinfection certificate supplied to every customer to display after application.
Cleaning Service Company Branding for GermophobeXBranding
Key Art Design Cinderella NJ Regional Theater
The Challenge: One Look That Works EverywhereA theatrical production needs a single visual idea strong enough to carry across every medium, from posters to digital displays. Trillion was asked to create the key art and title treatment for Rodgers and Hammerstein's Cinderella so the show would feel unmistakable wherever audiences encountered it.Paper Mill Playhouse is a Tony Award-winning nonprofit theater in Millburn, NJ, and a returning Trillion client.The Solution: Key Art and Title TreatmentTrillion created brightly colored key art and a title treatment with dimension and plenty of sparkle, carefully controlling the width of the letterforms to maximize impact while keeping the word Cinderella compact. The art was applied across print, web, digital advertising, out-of-home, social media, television commercials, apparel, gobo lighting, and digital displays at the theater.
Paper Mill Playhouse Cinderella Key Art DesignBranding, Signage