A Visual Identity to Carry a Multi-Phase Campaign

The foundation’s expansion campaign spanned a quiet phase and a public phase, each needing consistent, recognizable materials. The OverLook Ahead campaign required a visual identity flexible enough to work across print, video, and digital.

Overlook Medical Center’s foundation embarked on a $169 million capital campaign, OverLook Ahead, to fund a multi-phase expansion of the Summit, NJ hospital.

Building the Campaign Identity and Materials

Trillion created the OverLook Ahead visual identity, including fonts, color palettes, and primary and secondary design elements built to reflect the expansion project. A custom brochure structure features a pointed flap that wraps and inserts into a die-cut cover, with an inside pocket for customized inserts and vellum pages that add dimension to the storytelling. Trillion also produced branded storytelling videos with professional voiceover, music, and animation, a digital campaign landing page, and employee and individual engagement materials such as advertisements, newsletters, and apparel.