The Challenge: A Visual Identity That Matches the Reputation

Early childhood education is changing, and a trusted school’s brand has to keep pace with the reputation it has earned. The school needed an updated visual identity that better aligned with its prestigious standing and the growth and caring environment it offers.

The First Presbyterian Church Nursery School, founded in 1952, offers a non-sectarian program for children of the downtown New York City community and follows the Reggio Emilia educational philosophy.

The Solution: A Hand-Drawn Identity Rooted in Growth

Trillion worked with the school’s staff to develop a new visual identity that evokes growth and a caring environment. The team created a hand-drawn tree logo built from the school’s name, along with a construction paper illustration featuring the city landscape. Trillion also designed a stationery system, marketing materials, and a recruitment table cover.