Branding and Website Design for iThreat

Branding a Security Intelligence Company

Technical security products are hard to market when the brand and messaging are not yet defined. iThreat needed a clear brand foundation and a website that could generate qualified leads. The challenge was to translate complex monitoring technology into a credible, marketable identity.

iThreat is a team of internet investigative and monitoring specialists that uses its proprietary SignalAlert platform to detect, report, and investigate online dialogue that poses a risk to an organization’s digital, intellectual, and physical assets.

Brand Architecture and a Lead-Generation Website

Trillion worked with iThreat to create a new brand architecture, visual and verbal identity, and a lead-generation website. Trillion helped establish a solid foundation for an effective marketing strategy that includes webinars and demos, events, emails, and content marketing. Trillion works closely with the iThreat leadership team to lead all marketing efforts for the company.