The Challenge: Branding an Irish Pub Without the Cliches

Most American takes on the Irish pub lean on shamrocks and a wall of green. The owners wanted something truer to their name and their atmosphere, a pub that felt authentic rather than stereotypical. The brand needed to capture the warmth of a family-friendly gathering place and the rugged beauty of the Irish landscape it was named for.

The Burren House is an Irish-inspired pub in California’s San Francisco Bay area, serving traditional pub food in the ambiance of an authentic Irish pub and named for the rocky, rugged Burren landscape in Ireland, when its owners reached out to Trillion.

The Solution: A Warm, Earthy Identity

Trillion’s design team created a logo that evokes the remnants of ancient structures found on the land and the timeless, natural beauty of the region. The palette drew on warm, earthy deep reds and golds. Clean, classic fonts for the menus and signage gave the brand a simple, wholesome feel suited to gatherings of all ages.