Building a Retail Brand From the Ground Up

Britsy Bean needed a complete brand and online store to launch its new line of celebratory decor products. The challenge was a brand strategy, identity, and e-commerce experience that would generate memories for years and generations to follow.

Britsy Bean is a celebratory decor company whose products are designed for families who treasure the traditions they grew up with and want to begin new, more sustainable ones.

Brand Strategy, Identity, and an E-Commerce Experience

Trillion helped develop Britsy Bean’s brand strategy, messaging, visual identity, and e-commerce experience, working closely with the founder. The whimsical illustrations, postcards, website, photography by Julia D’Agastino, email marketing, and social presence all support the vision of creating magical, experiential moments during a child’s milestone celebrations.