Supporting a Major Fundraising Initiative for Community Space Renewal

The primary challenge was supporting a major fundraising effort to modernize and revitalize essential community spaces. The campaign needed branding and materials that clearly communicated the purpose, vision, and urgency of a $7 million initiative while reinforcing values of inclusivity, belonging, and accessibility.

Temple Shalom is a modern Reform synagogue in Chevy Chase, Maryland, serving approximately 500 households along with a 250-student Religious School and Early Learning Center. Working in partnership with Heller Fundraising Consultants, Trillion was engaged to brand the “Opening the Gates” campaign.

Campaign Identity and Case for Support Brochure Design

Trillion developed a campaign logo that reflected both the “Opening the Gates” theme and Temple Shalom’s existing visual identity, establishing a clear foundation for consistency across fundraising communications.

The case for support brochure featured photography from the Temple Shalom community alongside architectural renderings, helping donors visualize the future of the space and understand the impact of their contributions. Custom inserts were designed to complement the brochure, allowing for flexible messaging tailored to different audiences and stages of the campaign.