Fundraising Campaign Projects

Trillion creates effective multi-channel fundraising campaign materials for not-for-profits that inspire giving.
Fundraising Campaign Examples:

Front of Belmont University Alumni Fundraising Bruins for Life Campaign mailer featuring a photo of students on campus.
Energizing Alumni and Parents for a Single Day of GivingThe goal was to create excitement and camaraderie around an annual Day of Giving, re-engaging alumni who had lost touch and inspiring parents of current students to see themselves as part of the community, in a way that would build pride and drive participation.Belmont University is a university with a devoted community of alumni, students, and families.Campaign Branding and Donor MailersTrillion created a custom logo for the Bruins for Life campaign to unify the materials and build excitement leading up to Giving Day. Trillion also designed a warm, inviting mailer tailored to alumni and parent segments, using curves and vivid colors that evoke the school's vibrant student culture, with campus and student photography that highlights what makes Belmont beloved.
Belmont University Day of Giving CampaignFundraising Campaign, Print Mailing Design
A mailer on a red background that says "Count the Ways you Love NA!" for Newark Academy's Day of Giving campaign.
Building a Cohesive Day of Giving CampaignA Day of Giving lives or dies on participation, and it needs a look and messaging that rally alumni and parents around a single spring giving day. The school wanted one cohesive look and feel to carry across every fundraising appeal for the school year, anchored by its pivotal Day of Giving.Newark Academy is an independent school whose Day of Giving centers on a single celebratory giving day each spring, rallying alumni and parents to participate.What Trillion CreatedTrillion developed a single look and feel for all of the school's fundraising appeals that year and crafted the messaging and content for each campaign, including the pivotal Day of Giving. The creative came to life across email blasts, social media posts, and a physical mailer, with Trillion advising on formatting and personalization to lift participation.ResultsThe creative approach and the mix of email blasts, social media posts, and a physical mailer drove a 50.7% increase in alumni donors. The average gift also rose significantly, from $185.31 to $427.86, putting more funds toward supporting students.
Newark Academy Day of Giving Fundraising CampaignFundraising Campaign, Print Mailing Design
Giving Tuesday marketing campaign showing a mobile friendly email fundraising for UCU's Emmaus Center.
Standing Out on the Noisiest Giving Day of the YearGiving Tuesday has become a noisy day, and grabbing supporters' attention can be challenging. The Foundation needed a campaign that would cut through, spotlight a single program, and move donors to give during its annual push.The Ukrainian Catholic University Foundation, based in Chicago and supported by Trillion across all aspects of its fundraising and marketing, chose to highlight the Emmaus Center at Ukrainian Catholic University in Lviv for this campaign.A Coordinated Giving Tuesday Campaign Across ChannelsTrillion helped tell the story of the Emmaus Center, which offers unique support to people with developmental disabilities and their families and provided critical support and evacuation services to the disabled of Ukraine during the first months of the Russian invasion. Trillion developed the Giving Tuesday campaign as a series of emails, Facebook and Instagram posts, a Facebook fundraiser, and a dedicated landing page on the website.ResultsThe campaign surpassed its projected goal, raised more money than in the prior year, and yielded donations from 50 donors.
Giving Tuesday Marketing Campaign for UCUEmail, Fundraising Campaign
Arts Organization Annual Appeal Brochure
Fundraising Without a Front DoorWith no physical location, no ticket sales and no facilities revenue, this arts nonprofit depends on its annual appeal more than most institutions. The challenge was creating a mailing memorable enough to carry an outsized share of the fundraising calendar.Public Art Fund is a New York City arts not-for-profit that mounts free exhibitions of art within the urban environment.An Appeal Format as Striking as the ArtTrillion created a new annual appeal format built around a folding brochure that highlights the year's exhibitions, paired with a reply card and envelope. The standout piece is a fully wrapped marbled envelope mirroring Tauba Auerbach's Flow Separation, designed to capture donors' attention the moment it arrives.
Public Art Fund End of Year AppealBrochure, Fundraising Campaign, Print Mailing Design
YMCA stewardship direct mail NJ
Stewardship Direct Mail That Shows ImpactThe Madison Area YMCA needed to spread the word about the previous year's stewardship efforts in a way that felt impactful and different. The piece had to reach constituents, members, and community residents and show clearly how their support made a difference.The Madison Area YMCA is a nonprofit based in Madison, NJ.A Personalized, Oversized Self-MailerTrillion designed a personalized, oversized self-mailer that explained how funds were allocated across the YMCA and its programs. Depending on each recipient's connection to the organization, relevant information was lasered onto a pre-printed shell, including their name, a tailored letter, and a testimonial. Parents of a child in the childhood development center, for example, received a letter and testimonial focused on the children's center.RecognitionThe direct mail design received a GD USA American Health + Wellness Design Award.
YMCA Stewardship Direct Mail CampaignFundraising Campaign, Print Mailing Design
Education Private School Fundraiser Poster
Building a Memorable Look for an Annual FundWhen the fundraising board refocused its message around the school's guiding 4C's, Critical Thinking, Courage, Creativity, and Citizenship, it needed a memorable look for The Fund for LREI that could carry across a range of materials.Little Red School House and Elisabeth Irwin High School (LREI) is a New York City independent school guided by its 4C's: critical thinking, courage, creativity, and citizenship.Annual Fund Identity and Campaign MaterialsTrillion developed a suite of icons representing each of the 4C's and created materials focused on one or all of them, including postcard mailers, posters, stickers, bookmarks, stationery, and a business reply envelope.
LREI Annual Fund CampaignBranding, Brochure, Fundraising Campaign, Print Mailing Design
YMCA nonprofit mail campaign NJ
Raising Awareness and Donations Through Direct MailThe organization wanted an end-of-year annual appeal, mailed across its service area, that would raise awareness of its diverse programs and generate donations from the community.The Madison Area YMCA, of Madison, New Jersey, serves its community with a wide range of programs and services.Direct Mail Appeal Design, Print, and MailingTrillion helped develop the theme of the appeal and designed the full package: a full-color envelope built to increase open rates, a colorful 'Top 10 Ways the Madison Area YMCA Makes a Difference' insert, a personalized letter with the ask, and a personalized reply card. Trillion then facilitated the printing and mailing of the campaign.
YMCA Annual Appeal Mail CampaignFundraising Campaign, Print Mailing Design
YMCA summer camp flyers and marketing materials
Marketing a New Summer Camp ProgramLaunching a new summer camp enrichment program means communicating the creativity, learning, and fun that will happen there, and doing it in a way that fills more weeks of camp. The branding has to reach families across the community and drive enrollment.The YMCA of Montclair asked Trillion to bring its new summer camp enrichment program, with an emphasis on arts and learning, to life through branding.A Campaign That Filled More Weeks of CampTrillion produced a series of posters, digital banner ads, and outdoor signage that conveyed the creativity, learning, and fun of the day camp. The campaign effectively marketed the new summer camp to the Montclair community.ResultsThis campaign helped improve results from the previous year, growing from 101 weeks of camp to 683 weeks of camp.
YMCA Summer Camp BrandingFundraising Campaign