100th Day of School Self-Mailer Endowment Appeal

A Self-Mailer to Grow an Endowment

LREI set out to reach and exceed a $20 million endowment target by the end of its centennial year, a goal set by its Board of Trustees. The appeal needed to convey the importance of a permanent, self-sustaining source of funding and arrive at a meaningful moment.

LREI is a private K-12 school in New York City marking its 100th anniversary.

A Horizontal Self-Mailer Endowment Appeal

Trillion designed a horizontal self-mailer timed to arrive in donor mailboxes on the 100th day of school, reinforcing the school’s 100th anniversary. The piece featured past and present photos of students and faculty, a compelling letter from the board chair and director, and an easy-to-return remittance envelope held in place with a glue dot. The clever inclusion of a response envelope within a self-mailer set the appeal apart.

Recognition

The project received an American Graphic Design Award in the Direct Mail and Direct Response category.