A Year-End Appeal Needed Fast, With Lives on the Line

The scale of the war and the urgency of the humanitarian need accelerated so quickly that the organization did not have the resources it needed to create a critical year-end appeal. Trillion was asked to step in and produce a complete direct mail campaign on an extremely compressed timeline.

Razom, whose name means “together” in Ukrainian, is a U.S.-based not-for-profit running tireless humanitarian relief efforts throughout the full-scale invasion of Ukraine, backed by a tremendous network of volunteer and U.S. donor support.

A Complete Direct Mail Appeal in Under a Week

In what may have been its fastest turnaround ever, Trillion wrote and designed an effective end-of-year appeal that included a letter with a tear-off response card, a remittance envelope, and an outer envelope. Trillion facilitated the printing and mailing, advised on who to send the appeal to, and guided list-hygiene procedures before and after the drop. Razom then extended the messaging and creative assets into digital components.

Results

Razom reported over $100,000 in donations in December alone from the direct mail appeal. The success of the appeal led to Trillion being hired for Razom’s subsequent direct mail initiatives, including its first printed impact report for major donors and two additional solicitations.