Taking a Membership Appeal Program to the Next Level

A trail stewardship nonprofit determined that a more substantial marketing effort was in order to attract new members and keep pace with an ever-lengthening list of new trails. The goal was to take the membership drive to the next level and stand out from the clutter that fills supporters’ mailboxes.

Since 1920, the New York-New Jersey Trail Conference has partnered with local and regional parks to create, protect, and promote a network of over 2,000 miles of public trails across the New York-New Jersey metropolitan region.

Appeal Mailings Built to Get Opened

Trillion built a program that established the important role the Trail Conference plays in the lives of outdoor enthusiasts in the region and tied in key benefits that help the organization stand out from the clutter. The annual appeals, sent several times a year, feature full-color engaging envelopes that have significantly raised opened rates, an added-value insert, and a personalized appeal letter and reply card. Trillion designs, prints, and manages the mailings of each appeal.