PROJECT OVERVIEW

The Challenge: Explaining Rising Healthcare Costs Clearly

When healthcare costs rise sharply, employees need the message delivered in a clear, engaging, and non-intimidating way. The brochure had to explain what drove the added costs while encouraging healthier lifestyle choices.

JetBlue Airways, which focuses on bringing humanity back to air travel and speaks to its crewmembers in a conversational voice, enlisted Trillion after healthcare costs rose over 50% in a short period.

The Solution: A Conversational Gate-Fold Brochure

Trillion created an identity for JetBlue’s Reality Check on Health Care program and designed a double gate-fold brochure that explained the added costs and how crewmembers could help themselves through healthier lifestyles and routine check-ups. The format delivered the message in a highly engaging, easy-to-navigate way and acted as a stepping stone toward trimming costs and healthier habits. Designed with LM Inc.