Prepare a Great Anniversary Logo for Your Milestone Year.
Why not celebrate your company or organization’s milestone year with an anniversary logo design or logo modifier?
Ten, 25 or even 50 years in business is reason enough to be proud. Longtime anniversaries represent trustworthiness, quality, credibility, and accomplishment while presenting an opportunity to market your brand’s success. Our nonprofit clients utilize milestone anniversaries for special fundraising campaigns too.
Still, it takes careful consideration to embellish your marketing materials for 365 days with an anniversary logo. You want it to complement your brand and enhance the effectiveness of your marketing communications. There are two popular approaches to creating a logomark for a company anniversary:
Anniversary Logo Design: This option is a standalone design element that should complement the brand and logo. It could potentially and temporarily replace your logo as well. We see the anniversary logo design working as a separate element for the brand. For example, it could be used in a page footer, used at a company-wide event, or on a section page in a PowerPoint presentation.
Anniversary Logo Modifier: A logo modifier will work with your existing logo, adding to the design and remaining in a specific relationship with your existing logo. An anniversary logo modifier will always be shown connected to the brand’s logo. For example, it could be a banner emitting from your existing logo.
Either way, an anniversary logo design or logo modifier will become a new component of your existing brand and visual identity. The logo can appear in printed mediums as well as digital applications to help spread the news of your accomplishments.
Considerations for Your Company Anniversary Logo Design
Before the design of the logo can begin, you will first need to decide what it should say. Will the logo say “25th Anniversary,” “Celebrating 25 Years,” or “Silver Anniversary”? Do you prefer the year to be spelled out (“Twenty-Five Years”) or to include just the founding and current years like “1996-2021”? You may give your graphic designer some creative license on how to represent the language. Depending on the design, spelling numbers out can create interest or year ranges may help to create a better lock-up or graphic unit.
Some anniversaries have a traditional color tied to them, for example, silver for a 25th anniversary. In that case, you may consider adding a dedicated color to your brand’s palette. The color can be utilized in a consistent manner such as a strip of color or a special pattern to create an anniversary appearance.
How Your Anniversary Logo Should Be Applied to Your Marketing Materials
Much like your company logo, an anniversary logo should have guidelines on its usage. Colors, spacing, clear space, and positioning should be defined during the design process. Insist that your graphic designer prepare print and web-optimized versions of the anniversary logo as well as 1-color, black and white, and knockout versions for the most flexibility. This planning will ensure your anniversary logo is presented consistently and appropriately represents the milestone—as well as your brand.
How long does it take to design an anniversary logo?
A realistic timeline for the creation and implementation of your logo design will depend on several factors:
- The complexity of your brand and visual identity
- Your voice of options: either a logo design or a logo modifier
- The number of marketing collateral items required for launch
- The number of concepts and iterations you want or need
Two to four weeks is a realistic timeline to design an anniversary logo, as long as your leadership team can provide your graphic design company with quick and efficient feedback. Adding more design options or additional rounds of revisions will add time to this range, as will the production of printed materials that include the new logo design. Have a discussion with your creative team two to three months or more before your launch date, so you can confirm the deliverables and timeline associated with your needs.
Showcase your Anniversary Logo on an Array of Items
There’s no better way to celebrate your special anniversary than to showcase it on an assortment of items. Digital logos, logos that are printed on paper, and embroidered logos are commonplace.
Here are a few suggestions:
- Website, social media accounts
- Zoom backgrounds
- Email signatures
- Events – live and virtual
- Shirts, hats, apparel
- Corporate stationery
- Mugs, pens, and other swag
Designing an Anniversary Logo for Your Company
If your company or organization is approaching a milestone year, we would love to be the creative team to design your celebratory logo or logo modifier. Call us at 908.219.4703 or use our simple contact form to provide some details. We’ll respond promptly and help get you started on a logo worth a celebration.
